Making Google Love Your Web Site: Part 2

Making Google Love Your Web Site: Part 2.

Tip #2. Optimize Your Web Site Copy: Your web site copy is another important aspect on how your website is viewed by the search engine spiders. Try to make it as interesting and informative as possible while pleasing the search engine spiders too. You can follow this three step process. Begin with an introductory paragraph that outlines, or tells your visitors, what you are going to tell them. Then in your next few paragraphs follow through and tell them your message just as you outlined in your opening paragraph. Finally, wind up you’re your article, or sales presentation by summarizing, or telling them what you have just covered in the proceeding paragraphs.

This may seem overly simplified but it works and it works very well.  Speak to your viewers as though they were 10 year olds. Don’t patronize them, but inform them in simple easy to understand terms that anyone can understand. When writing your copy focus on one or two key words per page. If you are selling acne treatment, focus your presentation on acne treatment and don’t use, acne cure, acne medicine etc. Stay focused on your main key word.

Next you should establish an acceptable key word density within your copy. When you optimize your website copy you should also establish a keyword density that is acceptable to the search engines. Opinions differ on what an acceptable keyword density should be, however it is agreed that, it shouldn’t be over 5 or 6 percent. This means that for every 100 words of copy your key words should appear about 5 or 6 times maximum. Any higher and you may run the risk of spamming which could damage your search engine ranking.

Where your keywords appear is also important. If possible, try to use your main keyword or keyword phrase at least twice in your first paragraph and then once in each of your following paragraphs. You will also get the best results if you use your main keyword to start and end your first paragraph. Take some time and think this step out very carefully. Make sure your message flows easily and doesn’t appear to be forced.

Proper use of Meta Tags and key words will definitely make your website search engine friendly and increase your traffic. In our next article we will be covering some other great traffic building tips. We will go through how to get more traffic through back links so be sure to stay tuned.

PS: Need a Great Free wysiwyg Website Builder?  Try Blue Voda! It’s a Free Download Here. 

Till next time, Derek & Terry

Making Google Love Your Website: Part 1.

Making Google Love Your Website: Part 1.

Making Google love your website can be easier than you think! Are you lost in the pack of websites in your niche market? Well here are a few tips that could put you on the first page of Google in no time.

Tip#1. Create effective title tags, page descriptions, and key words. How your website is constructed can have a major impact on how your website comes up in response to search requests. Now if you haven’t a clue about this, because you have outsourced the construction of your website, here is your next step. Go your home page, and right click your mouse. Then click on, view source or view page source, from the view menu. There you will be able to see exactly, what your tags are telling Google, when they crawl your site.

The most important tag for the search engines is the title tag. The title tag is enclosed between opening title tag: <title> and the closing title tag <title>. It is located in the head section of the HTML document, or webpage.

Always use your main key word or key words in your title tag. Be sure to use your main key word near the beginning and again near the end of your title tag while making your title easy to read without looking keyword spammed.

Your description tag is another important element in making your site SEO friendly.

This tag is used by most of the search engines in their listings. Here is something that you really need to get right! The description tag looks like this: <Meta Name=“Description” Content=“Your description goes here”>.This is also found in the head section of your web page.

Something short like “acne treatment” gets directly to the point but this could be greatly improved upon by expanding and listing more benefits. Try this… “Acne Gone” is the best “acne treatment” known to man! No other “acne treatment” comes close to our proven results. Take some time and think this process out in depth. After all your lively hood is worth the extra effort.

Your key words tag is also found in the head section of your web pages. It looks like this: <Meta Name=“Keywords” Content=“Your Keyword phrases go here separated by commas”>. The key words you choose for your page are important, because they tell the search engines what content is going to be found on the web page. Google and as well as all other search engines present search results based on how relevant your key words and key phrases are when someone types in a search term or phrase.

Try to keep your key word phrases to less than seven and try not to repeat the same key words. For example if you are using “acne skin treatment” and “the worlds best acne skin treatment” then only use the first one and change the second on to best acne skin care.

(Next Part 2. Optimizing Your Web Copy)

See you soon, Derek & Terry